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The Content Marketers - List of Lists - Part 2

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1.

There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections:

  • The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1
  • The second section is a list of blog posts on how to attract customers with good content (Published in this blog post)
  • The third section is an assorted list of blog posts related to Content Marketing (Published in this blog post)

How to attract customers with good content

This section is a roundup of insights into how to attract customers with good content. There are many valuable lessons in these blog posts to leverage for creating and marketing white papers and eBooks. Below each blog post, I have outlined one key takeaway from the blog post that is relevant for creating and marketing whitepapers or eBooks. 

3 Steps to Initiating a Successful Online Content Marketing Program  

 How do you provide valuable content that educates readers yet also works to bring in new business? Patsi Krakoff discuss Denise Wakeman's response to these questions in 3 Ways to Write Content that Brings In Business

Lesson

When creating white papers, connect with your reader and get them to move to a deeper experience. For example, have them try out a demo or do some number crunching on your online ROI(Return on Investment) Calculator for your product. 

Everything You Need to Know About Creating Killer Content in 3 Simple Words  

What three words to keep in mind so that anything you publish will get attention and action? Demian Farnworth shares his insights in Everything You Need to Know About Creating Killer Content in 3 Simple Words

Lesson

There are three tips from Demian Farnworth that are applicable to writing white papers. Be Comprehensible, Concise and Compelling in your writing.

Master the 4 Cs of Quality Content to Create Sparkling Results 


What are the 4 C's of content quality? Sonia Simone discusses this in Master 4 C's of Quality Content to Create Sparkling Results

Lesson

Effective content must be absolutely clear if it’s going to persuade. Clear, straightforward writing allows your brilliant ideas to shine more clearly. The more focussed your content is, the easier your material is to find, to read and to act on.

Six Benefits of an Integrated Content Strategy


What can a marketer do during times of reduced budgets and nervous consumers? Heidi Cohen answers this questions in Six Benefits of an Integrated Content Strategy and Nine Content Formats to Consider.

Lesson

Customers seek out product-related information before purchase to refine their buying options and after buying to aid and improve usage. Provide appropriate white papers for these different phases.

10 Big Content Marketing Lessons in Get Content. Get Customers.  

 Newt Barrett covers the 10 Big Content Marketing Lessons in Get Content. Get Customers. Book Get Content. Get Customers

Lesson

Relevant and valuable content is just the first step in turning a prospect or visitor into a customer. You must then make it easy for them to buy. Your white paper should get your prospect interested in your product or service. You should have an appropriate
call-for-action in the white paper to guide your prospect to the next step in the buying process.

42 Content Building Ways to Attract and Retain Customers


 How do you create content that will grow your business? Joe Pulizzi discusses this in
42 Content Building Ways to Attract and Retain Customers

Lesson

Create a white paper series. Do research on your customers’ informational needs. Create an ongoing program of thought leadership content. Case studies also help give your customers an idea of your business offering's value proposition.


Assorted list of posts related to Content Marketing

This section is a roundup of assorted posts related to Content Marketing.  

5 Ways to Distribute Your Content for Free


 How can distribute your content so that it won’t cost you anything at all? Joy Duling shares her ideas in 5 Ways to Distribute Your Content for Free.

Lesson

Find several ways of promoting your business by distributing your white papers on blogs, relevant social networking sites and online publications where your prospects and customers go for their informational needs.  

Article Marketing Bootcamp: 5 Tips for Creating Content


 Soni Pitts shares a list of inspirations and idea sparkers to help you build a large library of article marketing goodness. Article Marketing Bootcamp: 5 Tips for Creating Content.

Lesson

In your white papers, create Top Ten lists and check lists of information that your prospects and customers will find useful. How-to or other instructional articles are easy to write and very valuable to your prospects and customers.

Six Ways to Get People to Say “Yes”


 One of the key goals of Content Marketing is to Persuade the reader. Dean Rieck describes lessons from Robert B. Cialdini's Influence: The Psychology of Persuasion in his post Six Ways to Get People to Say “Yes”

Lesson

Leverage principles of Psychology in your Content Marketing. Read more about Influence and Persuasion: How to Trigger the "Yes" Response .

Six Strategies for Keeping Content Fresh

 How do you ensure that your content is up to date and relevant to your customers? Read Joe Pulizzi's Six Strategies for Keeping Content Fresh.

Lesson

Develop at least one "non-sales" white paper or research project per quarter specifically targeting your customers/prospects biggest problem. Position yourself as a thought leader and be the trusted business partner that your customers are looking for. Showcase your white papers on your website and at other blogs and online publications where your customers go to for their informational needs.

7 Top Content Marketing Guides


 Terry Dean has a round up of articles at 7 Top Content Marketing Guides.

Lesson

Learn about Content Marketing from Terry Dean's great compilation of Content Marketing posts.

10 Ways To Put Your Content In Front Of More People

Paul Boag says the website is a tool to showcase our content, but it is not the only tool that does this. Read more of Paul Boag's thoughts at 10 Ways To Put Your Content In Front Of More People.

Lesson

Leverage multi media and social media to get your content out to more prospects and customers.

Top 10 Reasons Why Great Content Fails on Social Media  

How can you overcome the 10 top reasons why great content fails on social media.Tadeusz Szewczyk shares his ideas on Top 10 Reasons Why Great Content Fails on Social Media.

Lesson

Social media is a great tool to distribute and promote content. The key is know how to use it appropriately to reach customers and prospects.

I hope you have found this list useful. No list is by any means exhaustive.  Please add to this list.

Have you subscribed to Connect the Docs to stay tuned in on more conversations about white papers and eBooks?  

Over to you -

There are so many valuable Content Marketing tips and lessons from the experts on this list of lists. What are 3 easy-to-implement tips you will implement in the next 7 days? Writing down your goal makes your more accountable. Go ahead, pick 3 tips you want to implement, write them down and measure yourself.


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More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.